A Company business card …no big deal? Think again …
… It’s your image.
… It’s your identity.
… It’s a reflection of you, your product and your company.
… It’s your corporate signature.
… It screams you’re “special” before you say anything.
… It’s a mini billboard.
… It shows you have positioned your company as a winner.
… It’s the least expensive, long-lasting advertising you can buy.
… It sets you apart from your competition.

One of most overlooked moneymaking secret in today’s marketing world is the humble “postcard”. Postcards are one of the fastest, easiest, and most economical way to dramatically increase your sales and profits.

That’s why it makes sense to use postcards for a multi-contact prospecting. Postcards help eliminate the guesswork in prospecting for new customers, and convert ordinary sales leads into on-going streams of income for the life of your business.

Before you know it, your biggest competitors will start scratching their heads in amazement. They’ll wonder how in the world you can usher in so many new customers with ease, while they keep struggling to get off the ground!

So if you want an endless flow of hot prospects who are ready-to-buy, then you need a reliable marketing tool that breaks through the noise and clutter, and captures mind share. Postcards do just that!

It might only take one contact for a prospect to respond to you. But keep in mind it only takes one message from a competitor for you to lose them. The fact is 100% of all your competition is willing to make that effort.

If you make six or seven contacts to convince a prospect to try your product or service, in all likelihood you have converted a more committed customer. Generally, only 10% of your competitors are willing to put in that same kind of marketing effort to get them into their camp.

Those prospects who finally respond after 12-18 touches will turn out to be long-term customers that very few, if any, of your competition are willing to invest into converting.

Any business that is willing to invest extra effort into long-term prospecting will have a unique competitive advantage that will pay off in real dollars.

The “Rule of Seven” that states, “It takes an average of seven exposures of your marketing message to get a response from a prospect.” But in today’s economy that number is more like 12-18 touches. In fact, I believe that there is no magic number, and once you start prospecting, the only way you stop is if a prospect dies or tells you to stop.

In todays over communicated environment, a marketer must champion frequency over reach. The concept is simple. Instead of going to 10,000 prospects once, target the best 1,000 prospects and contact them 10 times.

How do you get these planned messages into the hands of your suspects? By using an autoresponder. What is an autoresponder? It’s email on steroids! It’s your automatic follow-up system. When prospects request information from you, your autoresponder program will send out a preset reply immediately.

Then it robotically follows up this contact with emails sent at preset intervals – everyday, every two days, once a week — the decision is yours.

If you have ever tried to follow-up customers on a regular basis, you know how much time this takes. By implementing an autoresponder, it makes that task completely automatic. It allows you to concentrate your efforts on other responsibilities that will create income for your business.

An autoresponder follow-up system will allow you send out the right message on the right day, address the prospect by name, keep track of the messages you send out and even automatically build a file of interested prospects that have requested information, and it will do it 24/7, without having to pay a salary, any benefits or listening to complaints.
The bottom line is that there is not one business that would not profit from using an autoresponder.