With commitment and consistency in mind, let’s look at 5-C’s needed to construct your marketing plan.

Company. You have to be able to describe your company just like you would describe it to a prospect or customer. In your description, you will create a mission statement. You will describe your product or service, your geographical marketing area, your pricing strategy, your customer service, your distribution methods, your business location and any environmental factors that might affect your business.

A business with a mission statement is like a fireman running into a situation everyone else is trying to leave. But successful businesses know what they’re doing. They have a mission - a plan just like the firemen. They know about fire and exactly how to put it out.

Customer. You have to be able to describe your perfect customer. The better you can describe a customer, the easier it will be to find them. continue reading this entry »