By Bill James | October 8, 2007 - 12:10 pm - Posted in AutoResponder, Marketing

How do you get these planned messages into the hands of your suspects? By using an autoresponder. What is an autoresponder? It’s email on steroids! It’s your automatic follow-up system. When prospects request information from you, your autoresponder program will send out a preset reply immediately.

Then it robotically follows up this contact with emails sent at preset intervals – everyday, every two days, once a week — the decision is yours.

If you have ever tried to follow-up customers on a regular basis, you know how much time this takes. By implementing an autoresponder, it makes that task completely automatic. It allows you to concentrate your efforts on other responsibilities that will create income for your business.

An autoresponder follow-up system will allow you send out the right message on the right day, address the prospect by name, keep track of the messages you send out and even automatically build a file of interested prospects that have requested information, and it will do it 24/7, without having to pay a salary, any benefits or listening to complaints.
The bottom line is that there is not one business that would not profit from using an autoresponder.