By Bill James | October 16, 2007 - 2:18 pm - Posted in Business Card, Marketing

It is a necessary business investment to have a professional design your business card. That way you will have a great card that can generate a positive response and increase business. The difference in price between a good card and a “great card” is minimal.

You’re not spending money on business cards; you’re making a one-time investment in your image – your brand. Make it count! Even with the services of a professional designer, business cards are not expensive and yet can project the most powerful company image of any of your marketing tools.

Good printing, as well as design are at the top of your production list for your business card. If you use cheap-o thermal-engraved, tacky laser-printed or those freeby business cards, it will be a dead give away of an amateur. Position yourself with quality. The extra dollars you spend on a good image will be paid back in that comment from your customer – ”great card!” If you are looking for a great designer check out Heather Kirk at graphicsbyheather.com.

By Bill James | October 15, 2007 - 9:06 pm - Posted in Business Card, Marketing

Most people underestimate the impact of a business card…

The image or perception a client develops about your company starts the minute you hand them your business card. That little 2” x 3.5” piece of paper represents your company and what it can do for them.

Two words you love to hear from a prospect are “great card!” A “great card” comment from a prospect sets a positive tone from the start.

“Great card,” great work.
Ordinary card, ordinary work.

Make sure you position your business card as a powerful tool in your bag of tricks for marketing your company.

By Bill James | October 13, 2007 - 10:02 am - Posted in Business Card, Marketing

A Company business card …no big deal? Think again …
… It’s your image.
… It’s your identity.
… It’s a reflection of you, your product and your company.
… It’s your corporate signature.
… It screams you’re “special” before you say anything.
… It’s a mini billboard.
… It shows you have positioned your company as a winner.
… It’s the least expensive, long-lasting advertising you can buy.
… It sets you apart from your competition.