By Bill James | October 17, 2007 - 11:30 am - Posted in Marketing, Marketing Mix, Offline Marketing, Online Marketing

I believe that there should be balance of on and offline strategies in any marketing that a company adopts no matter what size you are.

I want to acquaint you with each of those strategies so that you can choose which is best for your business.

You should be using every available marketing tactic that will work for your business. It is the only plan of attack. If plan of attack sounds harsh, don’t kid yourself. You are in a war with your competitors for every dollar spent in your market.

Peter Drucker once said, “You can either take action, or you can hang back and hope for a miracle”. I am going to show you how to take action.

Keep an eye out for my short tips to help you with your on and offline marketing. These tips will give you a new perspective on how to market your business.