Image is the feeling, mental picture or the perception that customers develop toward your business. Image is what people believe to be true. You make your company image.

Most markets have many businesses competing for the same customer. Your company must develop an image that will distinguish it from other companies. Otherwise, you will be just another generic business.

This image is built through your reputation, your unique selling position, customer service, and company name, even the condition of your vehicles. Work at creating this image with your target market in mind.

You can enhance your image through motivated employees. If you receive a letter from a customer mentioning one of your employees specifically, be sure to praise them. It’s great for company morale. One restaurant had small patches in the form of a checkmark produced and each time an employee was mentioned in letters, surveys, etc., they received a patch. It is similar to football players wearing symbols on their helmets for each sack they get.

This entry was posted on Monday, November 12th, 2007 at 9:23 am and is filed under Image, Marketing, Offline Marketing, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.