By Bill James | October 15, 2007 - 9:06 pm - Posted in Business Card, Marketing

Most people underestimate the impact of a business card…

The image or perception a client develops about your company starts the minute you hand them your business card. That little 2” x 3.5” piece of paper represents your company and what it can do for them.

Two words you love to hear from a prospect are “great card!” A “great card” comment from a prospect sets a positive tone from the start.

“Great card,” great work.
Ordinary card, ordinary work.

Make sure you position your business card as a powerful tool in your bag of tricks for marketing your company.

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