There are two types of plans essential in business - the business plan and the marketing plan. A business plan maps out financial company growth. A marketing plan is a map of strategy for contacting and motivating potential customers.

Even though they are both important, of the two plans, the one that you must have is the marketing plan. It’s a fact, a business without customers is no business at all.

Don’t confuse marketing and selling. Selling is the present - marketing is your future. Selling is a direct action taken to get a customer. Marketing creates the opportunities in the future by generating demand for your product or service.

If marketing is done right a customer is already “sold” when he contacts you.

This entry was posted on Monday, October 29th, 2007 at 7:00 am and is filed under Marketing, Marketing Plan. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.