The object of a postcard is to generate a sufficient level of interest in the mind of your prospect to get them to contact you about your offer. You are generating interest, not collecting money — not yet anyway.

Postcards are persistant. Send 8 postcards to your mailing list each year. In between mailing you should stay in touch with key clients and prospects with handwritten postcards. Postcards are the perfect tool to use for repetitive follow-up of prospects. This type of follow-up has resulted in substantial increases in sales. It’s okay to send a card more than once. Successful cards can be sent forever as long as they continue to cover their costs.

This entry was posted on Monday, November 26th, 2007 at 10:50 am and is filed under Follow-up, Frequency, Marketing, Marketing Plan, Offline Marketing, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.