It’s easy to track your results with postcards since you can tell recipients to bring the card into your store to redeem it for a special discount. Or direct them to use a special ordering code when purchasing from your website.

Postcards can be produced on a very tight production schedule. Postcards are simple to create and send, there is no assembling, collating, stuffing, licking envelopes, etc.

The hardest part of sending a postcard is putting on the stamp.

Your postcards can brand you and your business in ways that most marketing materials cannot. Once you start and then stick to a regular postcard mailing program, you and your business will gain a reputation, perhaps even a little notoriety.

This entry was posted on Friday, November 16th, 2007 at 9:15 am and is filed under Branding, Follow-up, Frequency, Marketing, Offline Marketing, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.