Postcards are versatile. Postcards can look like a one-to-one communication. They can be used to keep your mailing list up to date. Send postcards first class with the imprint “Address Service Requested” below the stamp.

The post office will return cards for free with undeliverable addresses back to you. Lots of catalog companies do this before mailing their catalog — it’s much cheaper to get cards back than to pay for getting unusable catalogs back after the normal post office handling.

One of the benefits of using the postcard first class rate is that the postcard will be mailed back to you if it has a bad address, which helps you keep your list up to date.

Need a quick survey response? Create a short survey postcard Ask recipients to fax them back to you, or go to your website and answer the questions. There’s a good chance you’ll get lots of responses. Testing your offers with postcards is easy. Just send your card to a small group of people and see how many of them respond. If you’re satisfied with the results, then roll out a bigger mailing!

This entry was posted on Monday, November 19th, 2007 at 10:20 am and is filed under Follow-up, Frequency, Marketing, Offline Marketing, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.