Postcards have to be part of your overall marketing plan. Make it fit and work in harmony with all the marketing strategies that you use. Ask yourself, why am I using postcards? Do you want to get new clients? Or do you want to stay in touch with existing clients? Who are you going to be mailing to? No matter what type of mailing you’re doing, it’s the list that will determine its success.

This entry was posted on Friday, November 23rd, 2007 at 9:37 am and is filed under Follow-up, Frequency, Marketing, Marketing Plan, Offline Marketing, Postcards. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.