Webster’s defines reputation as “the general esteem, position, character or distinction in which a person or company is held by the public.” A reputation is a distinction (good or bad) earned in the marketplace. A good reputation is gained by meeting certain customer standards. You earn your good reputation, and it will have everything to do with a positive company image.

Your company will be judged on how the client perceives you. Encourage your employees to be polite and provide friendly customer service. Make sure your product or service is competitively priced. It is important to do things as scheduled so that your customers are not inconvenienced.

This is something they don’t easily forget. Realize they are busy and keep appointments with them. This will help you earn a good reputation and leave your customers with a positive opinion of your company.

This entry was posted on Wednesday, November 14th, 2007 at 9:26 am and is filed under Image, Marketing, Marketing Mix. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.