When a rocket ship takes off from Earth it expends 85% of its fuel getting out of the atmosphere, which is the tip of the iceberg when it comes to going to the moon.

Going to the moon and coming back requires only 15% of all of the fuel. There’s virtually no fuel coming from the moon to here because it’s all gravity. It’s getting off the ground that counts. It’s the same thing with you starting a marketing plan, it’s the start that will take the majority of your time and effort.

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