Marketing plan serves several purposes:

• Reaching potential customers costs money, so your marketing plan must be carefully thought out and written down. A well conceived marketing plan serves several important purposes:
• It guides you into writing a brief, non-technical description of your company. From this description you can extract your company’s mission statement, which is a short, to the point statement about your company. Once written, it becomes the focal point of all your company’s marketing.
• It unifies your entire organization and gives everyone a common goal by establishing marketing objectives.
• It narrows your marketing effort by defining a target customer.
• It makes you look at your competition and allows you to discover how you are better and how you need to improve.
• It allows you to discover both your strengths and weaknesses and turn them into marketing advantages.
• It stimulates your ability to make wise decisions when it comes to deciding on your communication strategies.
• It forces you to look at a specific marketing timetable. Having a plan is the number one factor in minimizing the cost of marketing your company.
• A goal is a dream with a time limit.

This entry was posted on Tuesday, October 30th, 2007 at 8:37 am and is filed under Marketing Mix, Marketing Plan. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.